We created the graphic identity of Dress for Our Time – a public art installation project by artist and designer Helen Storey.
The first ever physical embodiment of Dress for Our Time was installed at St Pancras International train station at the end of November. As the gateway to Paris – the city hosting the United Nations Climate Change conference COP 21 – many of the delegates that passed through the station came face to face with the world’s first digital couture dress dedicated to exploring climate change and its human impact.
Interpreting the station’s setting as a conceptual boarder between Britain and France, the identity is inspired by Check Point Charlie and references boarder crossing signs. The scope of works includes art direction, exhibition graphics, website, film titles and printed matter.