Concept and art direction of LGC magazine subscription campaign.
LGC magazine (Local Government Chronicle) exists to deliver the essential information that enables local authority chief executives and councils across Britain to provide better public services.
Since the 2008 economic crisis, we experienced a trend of austerity policies and cuts all across the European public life and Britain is no exception of that. On that basis, LCG had to communicate to local authority chief executives and councils that only their ability to transform their organisations would prevent them from crumbling under the cuts. As such, the magazine launched a multi-user license subscription scheme, which aimed at providing business intelligence, specifically tailored to their needs in order to help them build the best strategy under tough economic times.
Creative Director: Kelvin Dews
Art Director/Designer: Nikos Georgopoulos
Copywriting: Nikos Georgopoulos
Campaign Executive: Neiha Gadesha
Editor-in-chief: Nick Golding