Barratt London


Brand Identity,
Wayfinding Strategy,

Title : Eastman Village

Year : 2018-2020

Client : Barratt London

Services : Brand Identity,
Wayfinding Strategy,

Once an industrial hub and the home to the Kodak Factory for 125 years, the area is in the middle of a massive regeneration project in that will open Harrow View up to the public and create a new home for the creative community as well as restaurants, homes, offices and shops. Named after George Eastman, the co-founder of Kodak in 1888, Eastman Village is a vibrant new residential quarter located in the heart of Harrow.

We delved into Harrow’s and Kodak’s industrial past to create a new identity, marketing material as well as a wayfinding strategy for this new exciting area. The new place brand is anchored around a custom brandmark which references the original alignment guides on Kodak’s 35mm filmstrips. This project is still in progress.