Title : London Architecture Guide
Year : 2018
Client : Architecture Foundation
Services : Creative Direction,
Campaign,
Digital
The Architecture Foundation in partnership with Brockton Capital has launched one of its most ambitious projects to date – a free app guide to the architecture of London incorporating over 1,100 of the city’s most remarkable buildings from Roman times to the present day. The app is based on the book, The Guide to the Architecture of London, by acclaimed architectural writers, Edward Jones and Christopher Woodward with an expanded set of entries, photography, walking directions and events listings.
Creative Director Nikos Georgopoulos was commissioned by the Architecture Foundation in London to create a promotional campaign targeting architecture students with a view to raise awareness about the app. The design illustrates the notion of easily flicking through thousands of historic buildings across London while referencing the concept of Atlas as an alternative means for structuring content within the potential infinity of electronic space.