Title : Unique Design Objects
Year : 2017
Client : UDO
Services : Brand Identity,
Typeface Design
Publications,
Website Design
Greek start-up UDO (Unique Design Objects) specialise in customisable, multipurpose lights that are made with digital fabrication technology and algorithm based design. To coincide with the launch of their website, UDO asked us to redesign their brand identity. We created a bespoke logotype that experiments with the fundamental parameters of letterforms, and references the brands algorithmic design process.