Year:

2017

Client:

UDO

Services:

Brand Identity,
Typeface Design
Publications,
Website Design

Title : Unique Design Objects

Year : 2017

Client : UDO

Services : Brand Identity,
Typeface Design
Publications,
Website Design

Greek start-up UDO (Unique Design Objects) specialise in customisable, multipurpose lights that are made with digital fabrication technology and algorithm based design. To coincide with the launch of their website, UDO asked us to redesign their brand identity. We created a bespoke logotype that experiments with the fundamental parameters of letterforms, and references the brands algorithmic design process.